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E*TRADE

E*TRADE

  • Name: E*TRADE from Morgan Stanley
  • Website: https://us.etrade.com/
  • Phone: Call 1-800-ETRADE-1 (1-800-387-2331)

About E*TRADE

E*TRADE was founded in 1982 by William Porter and Bernard Newcomb, under the name TradePlus, on the idea that anyone should be able to trade stocks from a personal computer. The first online trade on its technology was placed on July 11, 1983. The company went public in August 1996, launched what it says was the brokerage industry's first mobile trading app in 2008, cut its commissions to $0 in 2019, and became part of Morgan Stanley in 2020. It now operates as E*TRADE from Morgan Stanley.

You can trade stocks, ETFs, options, mutual funds, futures, bonds and crypto. There are two sets of platforms. The E*TRADE website and app are aimed at investors, with research, market tracking and account management. Power E*TRADE is for active traders and comes as a downloadable desktop program (Power E*TRADE Pro), a web platform and a mobile app that puts stocks, ETFs, options and futures on a single trade ticket. Online trades of US-listed stocks, ETFs, mutual funds and options carry no commission, though options still have a per-contract fee.

Beyond trading, E*TRADE offers savings, checking, CDs and a line of credit through Morgan Stanley Private Bank, an automated investing service, and stock plan accounts for people with equity compensation at work. What sets it apart from other online brokers is the Morgan Stanley connection: Morgan Stanley research is built into the site, and customers who want advice can be referred to a Morgan Stanley financial advisor.

Rating

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Commissions

Fees

Minimum Initial Deposit

  • No minimum

Special Offers at E*TRADE

  • None yet!

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Archived comments

3 comments from the original site. Comments are closed.

RattX

One of the first.

Super fast Execution, Excellent Research, Good Phone Support if Needed

Paul Wilson

I have had an e-Trade account for a number of years and have been generally satisfied … HOWEVER …
They have gotten greedy over the last few years and branched out into the mortgage market, including subprime stuff. And it seems to have come back to bite them, leaving a lot of exposure to potentially bad loans. Enough that it is putting their whole business at risk, from what I have read.
That said, Citadel Investment has just purchased $2.5 billion (yes, Billion) of their mortgage securities – Ken Griffin is a pretty smart money guy …
So, bottom line; I had been considering opening another account somewhere else and transferring but am now undecided.
Any thoughts out there?

James McCloskey

Terrible customers service. Staff badly trained with very little knowledge of their own products. They will not make amends after they make a mistake. Avoid these people if at all possible